Target Audience Research

Predominant Target Audience:

(Age) 16 - 21 year olds

We have chosen this particular age group due to the fact that most game companies primarily aim for them. 16-21 year olds are most likely to have more experience with video games making them ideal candidates to interview. Our group also has very easy access to this age group, meaning that we can interview and get opinions from people to include in our documentary, increasing reliability of results.

(Gender) All genders

Whilst stereotypically, the male gender is the most interested in video games, we decided to aim our project at both genders. This is because we hope to appeal to as many people as possible with our work, including the very large female community. We also did not want to discriminate women from the documentary as we are aware their is a female audience that are interested in video games.

(Class) All social classes

Games vary in prices and quality, therefore even people of a lower class are often consumers of them. Therefore there is no particular class targeted by our documentary, due to their consumption within families of varying financial states.

 (Lifestyle)

The ideal lifestyle of our target audience would be people that play video games on a regular basis. This is because they have a clear interest in the topic and have possibly experienced certain scenarios and issues we express in our work. For example we draw upon a young adult that has a clear obsession with video games, so much so that he purposely misses out on social events. This could relate to certain audience members and even show them the possible errors of their ways.